i make a ton of these, usualy less ornate(a stamp of the pachyderm with some hand done linework) and i leave them places or give them to people. the machbook is a powerfull symbol for me, it has a zen duality to it, you can burn down a house with it or you can lite a fire and keep warm, its the untaped potentail that draws me too it. the way the matchbook is recived ads content as well. if you find them randomly the content is about finding beauty in your surroundings. i used to exchange them for ciggarettes as well, the objects them selves are both reletively worthless and i realised what is realy being exchanged is a random act of kindness.